Content Standards & Guidelines
What makes a good listing — and how to write one that gets approved quickly and works well for visitors.
General Principles
Be specific
Vague titles and descriptions get passed over. Tell people exactly what it is, where, and why they should come.
Write for residents
Assume your reader is a local who wants to know if this is for them. Skip marketing language and jargon.
Include contact details
Always add a phone number, email, or website — people need a way to follow up or book.
Add a photo
Listings with photos get far more engagement. A well-lit phone photo is better than none.
Events
Title
Short and clear — include the event name and what it is. Avoid ALL CAPS. Don't start with 'A' or 'The'.
Date & Time
Start date and time are required. Always add an end time — people need to plan around it. Use 15-minute increments.
Description
2–4 sentences minimum. What happens at the event, who it's for, and what people should bring or expect. No HTML or asterisks.
Event Type
Choose the most accurate type: Social, Class, Workshop, Market, Performance, Meeting, or Other. This drives the filter on the What's On page.
Venue
Select the venue from the list if it's registered, or type the name. Don't leave this blank — people need to know where to go.
Repeat / Frequency
If your event runs weekly, fortnightly, or monthly, tick the repeat option and choose the frequency. Submit once — the site shows all upcoming dates.
Tickets URL
Paste the direct booking link. Leave blank for free or pay-on-the-door events and tick 'Free entry' instead.
✓ Good title
Langport Farmers Market
Clear, specific, no filler words.
✗ Avoid
COME TO OUR AMAZING EVENT!!
Caps and exclamation marks will be edited out.
✓ Good description
A weekly yoga class for beginners and improvers held at the Town Hall. Bring a mat if you have one — a few are available to borrow. £7 per session, no booking needed.
Covers what, who, where, cost, and practicalities.
✗ Avoid
Join us for a great time. Everyone welcome. See you there!
No useful information — people can't tell if it's relevant to them.
Community Groups
Group Name
The official name of the group. Don't include 'Langport' unless it's part of the name.
Description
What the group does, who it's for, and what someone can expect if they join. Include whether new members are welcome.
Where you meet
The venue name and room if relevant (e.g. 'Langport Town Hall, main hall'). Be specific enough that someone new can find you.
When you meet
Day, time, and frequency in plain English (e.g. 'Every Wednesday, 7–9pm'). Write it as you would tell a friend.
Cost
Be upfront — 'Free', '£3 per session', 'Annual membership £20'. People want to know before they turn up.
Contact Details
At minimum, an email address. People need a way to ask questions before attending for the first time.
Business Listings
Business Name
Your trading name as you'd like it to appear. Don't add your category or location to the title.
Description
2–5 sentences about what you do, what makes you different, and who your customers are. Write in plain English — imagine explaining it to a neighbour.
Address
Your street address and postcode. This places you on the map — make sure it's accurate.
Phone & Email
At least one contact method. Don't include a contact if it isn't monitored regularly.
Website
Your website URL, Facebook page, or Instagram profile. Paste the full URL including https://
Opening Hours
Fill in each day separately. Leave blank any days you're closed. Residents use this to plan visits.
✓ Good description
Family-run hardware store on Bow Street, open since 1987. We stock tools, fixings, paints, and garden supplies — and we actually know what everything is for. Monday to Saturday, 8am–5pm.
Specific, personal, informative. Tells you what, where, and when.
✗ Avoid
We are a premier provider of cutting-edge solutions for all your hardware needs. Visit us today for an unparalleled customer experience!
Corporate filler that tells you nothing — write for people, not search engines.
Photos
Size
At least 800px wide. Landscape (wider than tall) works best on the site.
Subject
Show the real thing — your venue, your stall, your group in action. Not a logo or poster.
Lighting
Natural daylight is ideal. Avoid flash photos with harsh shadows or very dark images.
Format
JPG or PNG. Don't upload screenshots of social media posts — use the original photo.
Copyright
Only upload photos you own or have permission to use. Don't use stock images.
People
If your photo includes identifiable people, make sure they're happy to appear on a public website.